How to Plan a Neighborhood Tour
Neighborhood tours are a valuable marketing tool for real estate agents and teams. They help establish an agent as an expert in their area and generate new leads.
Many agents host neighborhood tours on YouTube. However, this method does not provide lead capture or two-way engagement with viewers. A better option is to host a neighborhood tour as an automated webinar using eWebinar.
Getting Started
A neighborhood tour can be an excellent way to share information about a community with clients. It can help a buyer or renter understand what life would be like in the area, as well as how it compares to other neighborhoods. It can also be a great marketing tool for an agent.
Getting started with your neighborhood tour can be difficult, but there are many resources available to help. You can reach out to your local community associations, long-time residents and youth organizations for ideas about what to highlight in your neighborhood tour.
Once you have a scripted video, it’s time to start marketing it! A good way to do this is by sharing it on your website and social media. This will generate interest and build your credibility.
Planning
The first step in planning a neighborhood tour is to research the community. Talk with neighborhood associations, long-time residents, and youth to find out what makes the area special. Look for unique features that can be highlighted, such as sustainable backyards or historic homes.
Recruit and train volunteers to conduct the tour. These include docents (who can also answer ad-hoc questions), greeters, and ticket-sellers. A training session should be held before the event to ensure that all are comfortable with their roles.
Determine the date and advertise the tour. This can be done via local media, neighborhood association newsletters and flyers, and online. The tours can be free or require a small donation. The proceeds can go toward maintaining a website or creating printed material for the tour.
Scripting
As you start to lead the neighborhood tour, make sure that your scripts are loose enough to allow for spontaneity. You don’t want guests to feel distracted by following a word for word script. This allows you to connect with your guests and showcase your confidence. You can also use humor and witty banter to keep guests engaged. For example, you might use the icebreaker of “this is my first time providing this tour” or “I’m a bit nervous” to show that you are genuine and authentic.
You might also share testimonials from past buyers or sellers as social proof that you are knowledgeable and trustworthy. Finally, close by asking if viewers have any questions. This makes your CTA clear.
Recording
Many real estate agents believe that neighborhood tour videos need to have high production value to succeed. However, this is not necessarily true. Christophe Choo, a luxury real estate agent serving Los Angeles’ elite Westside neighborhoods, started using low-production videos five years ago and saw major traffic and incredible conversions.
The Neighbourhood puts on a well-orchestrated show, with members of the band bantering and getting the crowd involved between songs. The lights are timed perfectly to the music, and the band’s energy never seems to wane.
Fans of The Neighbourhood can find tickets to their next concert at Vivid Seats. Floor seats and front row tickets can provide a once-in-a-lifetime experience for fans. Make sure to check out our The Neighbourhood VIP meet and greet tickets to make your evening even more special.
Marketing
Once your neighborhood tour video has been scripted and recorded, it’s time to start marketing it. Use it in your social media, add it to your email signature, and put it on your brokerage website.
Neighborhood tours are a great way to establish yourself as an expert in your market, or to target specific areas for new business. When combined with a strong call to action, they can be extremely effective at turning viewers into clients.
A common misconception is that neighborhood tours need to be expensive and high-production value to succeed. However, this isn’t true. Watch this video from Christophe Choo, a luxury real estate agent in Beverly Hills, to see how a simple neighborhood tour can convert leads with minimal budget. He uses eWebinar, which allows for automated lead conversion and data collection through interactive elements.